The Major Components about Google ADS

February 2, 2023
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How much does it cost to advertise on Google?

Google leaves you completely free about your advertising budget. Your monthly budget may be thousands of TL or a few hundred TL. You are only charged for users who click on your ads on the Google search network. If your ads are shown but not clicked, there will be no cost whatsoever.

How do I pay Google?

You can pay to your Google ad account with a credit card, debit card or bank deposit. If you choose to pay by credit or debit card, you can be billed in two different ways.

Manual payment: Allows you to pay the amount you specify at desired intervals on your card that you have defined for your Google advertising account.

Automatic payment: With this payment method, your ad account is debited by Google. When your spending reaches certain limits, Google automatically withdraws the payment.

How many days will my ads run?

You can set a daily maximum spending limit for each campaign you will create. For example, let’s say you add a budget of 1000 USD to your Google Ads account. Let the daily budget of the campaign you create be 10 USD . The maximum amount you will spend for 30 days will be 300 USD . If a cost is less than 10 USD on some days, you can see daily costs above 10 TL on the following days.

How much will I pay for ad clicks?

Google ads work with the auction model. Auctions are held separately for each search query made on Google, the advertisers currently included in the auction are listed in the search results according to their ad ranking score. Ad ranking scores are determined by your CPC bid and quality score for each keyword. If there is no other advertiser entering the auction for the keyword you want to advertise, you pay the maximum bid per click you have set.


Keywords are the basis of search engine ads. You choose which keywords you want to show ads to users in which search query.

Impressions, clicks and click-through rates

In the Google Ads interface, you can easily see how many impressions and clicks your keywords have received. In addition to these metrics, there are also click-through rates. Click-through rates are calculated by dividing clicks by your keywords by impressions. At the same time, by comparing the click-through rates of your keywords, you can get an idea of whether your keywords are showing in the relevant search queries.

What is CPC?

Your cost-per-click (CPC) bid represents the highest amount you’re willing to pay per click. But this does not mean that you will pay the amount you have determined.

What is the quality score?

Google Ads sets quality scores for each keyword you add to your account. Quality scores directly affect the amount you pay per click. The higher your quality scores, the better your ad will rank and the lower average cost-per-clicks you will have. Google considers 3 key factors when determining your quality scores. These are your expected clickthrough rate, landing page experience, and ad relevance.

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