Google SEO (Search Engine Optimization) is the process of optimizing your website and its content to improve its visibility and ranking in Google’s search results. The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to your website from search engines like Google.

SEO involves various techniques, including keyword research, on-page optimization (such as optimizing your website’s content, meta tags, and URL structure), off-page optimization (such as link building and social media marketing), and technical optimization (such as improving site speed and mobile-friendliness).

Google is the most popular search engine, so optimizing for Google SEO is often the primary focus for most businesses and website owners. However, SEO strategies can also be applied to other search engines like Bing and Yahoo.

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